All suppliers of cosmetics ingredients ought to formulate vegan alternatives for oral hygiene products.
In the ever-evolving world of beauty and personal care (BPC) products, a significant shift towards plant-based solutions is underway. This transformation is driven by a growing desire among consumers to adopt products that are natural, free from chemical ingredients, and more environmentally friendly.
According to a report by Mintel, an astonishing 37% of BPC consumers in the US choose natural products because they wish to avoid chemical ingredients. This trend is not limited to food and drink; health-conscious consumers are extending their vegan and plant-based lifestyles to personal care products.
The appeal of plant-based ingredients extends beyond health benefits. Consumers seek ingredients they recognize and trust, viewing them as a symbol of transparency and honesty in product formulation. Using recognizable, plant-based ingredients, even in traditional products like mint toothpaste, is a key strategy for cosmetics ingredient suppliers.
One such solution is Provital's Mint ECO, a product by Provital Group. This innovative solution is 99.4% natural in origin, making it an ideal choice for cosmetics ingredients suppliers aiming to meet the demands of health and environmentally-conscious consumers. The use of Provital's Mint ECO can help these suppliers make authentic vegan and natural claims, thanks to its Vegan Society approval.
Mint ECO's natural properties make it suitable for oral care products, a sector that is experiencing a surge in demand for natural ingredients. A study revealed that 60% of oral care product users in China would choose a toothpaste with more natural ingredients, even if the user experience was compromised.
Mint oil, the primary component of Mint ECO, boasts antibacterial effects against both Gram-positive and Gram-negative bacteria, as well as bacteriostatic action against Streptococcus thermophilus and Lactobacillus bulgaricus. Additionally, mint extract has antioxidant and anti-inflammatory properties, useful for calming gums and maintaining overall oral health.
Moreover, Mint ECO demonstrated anti-inflammatory activity against acute and chronic inflammation in a pre-clinical study, further highlighting its potential benefits.
This shift towards vegan and plant-based products in the BPC space is part of a broader movement to appeal to environmentally-conscious consumers. As such, every cosmetics ingredient supplier should create solutions that align with this shift, aiming to appeal to both vegan and traditional customers.
The rise of plant-based solutions in the BPC industry is more than just a trend; it's a reflection of consumers' growing awareness and concern for their health and the environment. As such, it's a crucial area for cosmetics ingredient suppliers to focus on in the years to come.
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