Bringo records massive 1.6 million orders in 2024, with four out of every five transactions featuring discounted goods.
Pumped-Up Online Grocery Shopping: Bringo's Analysis Reveals 2024 Trends
Hey there! Let's dive into the latest trends shaping the Romanian eGroceries scene, as uncovered by Bringo, the speedy online grocery delivery service. Based on an astonishing 1.6 million orders in over 35 cities, Bringo's findings suggest that price-conscious consumers are becoming more aware of their food choices, too.
Budget Conscious ShoppersMore than ever, people are prioritizing budget optimization, and Bringo's digital platform offers a hassle-free way to access retail promotions quickly. Bringo's data reveals that 80% of shopping carts contain at least one discounted product!
Healthy and Balanced LifestylesAt the same time, there's a growing interest in adopting a healthy and balanced lifestyle. About four in ten Bringo orders feature organic products, and consumers are paying more attention to their dietary choices, with an impressive 20% increase in sugar-free products and a 10% bump in gluten-free ones compared to 2023.
Discounts and Pricing Transparency: Driving Consumer ChoicesBringo's data show that customers are adopting a savvy approach. They're selecting discounted items more frequently and strategizing their purchases to maximize savings. The fact that Bringo's app prices match physical store prices, plus easy access to promos, helps keep users confident.
According to Bringo LifeINDEX, Romania's most popular eGroceries items in 2024 include:- Water- Bread- Bananas- Eggs- Milk- Tomatoes- Cucumbers
Followed closely by carbonated beverages and citrus fruits. The most popular product categories remain fresh food, household essentials, and pharmaceuticals.
Sustainable and Prudent ConsumptionOnline shopping carts tend to reflect planned and thought-out choices, offering a more mindful and sustainable consumption approach. The average shopping cart value is about 300 RON, with Saturday being the busiest shopping day. Each order boasts an average of 19 products, emphasizing smart and efficient choices.
As for the health-conscious categories like organic, sugar-free, and gluten-free products, they're seeing a rise in popularity, confirming consumers' increasing interest in balanced and responsible choices.
Bucharest, Iași, and Cluj are leading the rankings for Bringo orders. Each day, Bringo's personal shoppers deliver approximately 4,500 orders across 35+ cities nationwide.
Sustainability HighlightsBucharest, Iași, and Brașov lead the way in packaging collection through Bringo's deposit-return system, a groundbreaking first in the Romanian market launched in summer 2024.
December 23 stood out as the busiest shopping day in 2024, amidst frenzied holiday preparations, boasting nearly 8,500 orders delivered, compared to the daily average of 4,500 orders. Saturdays remain the busiest delivery day, while Monday and Tuesday see the lowest order volumes.
BRINGO LifeINDEX, a consumer behavior indicator, offers valuable insights into trends and preferences in everyday shopping, helping businesses identify shifts in consumption patterns.
About BRINGOBringo is a popular online shopping app operating in more than 35 cities across Romania and dominating the eGroceries segment. Bringo offers over 350,000 products from 200+ partner stores, providing multiple delivery options and a unique Personal Shopper service devoted to delivering a tailored, stress-free shopping experience. Bringo also ventures internationally, operating under the Bringo International brand in Morocco and Belgium.
*This is a Press release.
Enrichment Data:- Bringo competes with Tazz, Glovo, and Bolt Food in the Romanian online food delivery market[2].- Carrefour reports a more than 20% increase in Romania's eGrocery segment in early 2025 compared to the previous year, suggesting a strong demand[1].- Common eGrocery trends include convenience, health and wellness, sustainability, and digital engagement[3].
- In the realms of health-and-wellness and lifestyle, Bringo's data reveals a notable 20% increase in sugar-free products and a 10% bump in gluten-free items compared to 2023, signifying a growing interest among Romanian consumers in adopting balanced, responsible choices.
- Amidst the rise of technology in everyday life, Bringo, a leading eGroceries service in Romania, now offers an innovative deposit-return packaging collection system in Bucharest, Iași, and Brașov, marking a groundbreaking first in the market and a testament to the platform's commitment to promoting health, wellness, and sustainability.
