Encounter success story of wellness entrepreneur Steph Elswood
In the vibrant world of entrepreneurship, Steph Elswood is making a name for herself by expanding her influence in the sobriety and sober-curious space. The British entrepreneur, known for her brands CAROUSE and Dry Disco, is set to grow these ventures, aiming to establish them as household names that stand out for their quality and mission.
Elswood's journey didn't begin with a grand plan to become an influencer. Instead, she has been involved in growing businesses, launching event series, and developing product ranges, each a natural extension of where she is in a particular stage of her life.
One of her most significant ventures, CAROUSE, is an alcohol-free spirit created during the lockdown. Unlike many other alcohol-free spirits that attempt to mimic traditional spirits, CAROUSE offers a unique, delightful taste on its own or with a simple mixer. Made with natural, organic ingredients, it also offers cognitive benefits, setting it apart in the market.
Another of Elswood's ventures, Dry Disco, was an alcohol-free day festival held at one of London's most iconic clubs. The event welcomed over 300 amazing women and featured panel talks, dance classes, breath workshops, pamper lounges, a 'Boozeless Bar', and sponsors.
Elswood's path to entrepreneurship was not a smooth one. She faced mental health and body image challenges during her dancing career, including an eating disorder. However, she turned her life around and is now using her platform to encourage and support new business ideas.
The opportunity to collaborate with Nike and JD Women as the face of their brand was a turning point in her transition into the wellness space. Since then, she has approached every opportunity with a positive outlook, aiming to share that positivity with others.
In addition to her business ventures, Elswood is committed to building an authentic relationship with her audience. She created an Instagram page as a food diary for her therapist, which evolved into a passion project and a platform for her recovery journey. This passion project grew from a small event with 20 attendees to a larger event featuring 100 amazing women per event, with the profits being channeled back into charitable causes.
To manage her passion projects, Elswood hired a full-time Executive Assistant. She aims to continue sharing her personal experiences behind her brands, hoping to inspire others on their own journeys.
Despite her success, Elswood takes one full day off each week and establishes a set allowance of annual leave to avoid burnout. She is a testament to the idea that success is not just about what you achieve, but also about how you maintain a healthy balance in life.
As of July 2025, no specific details about new or upcoming business initiatives, expansions, or directions beyond CAROUSE and Dry Disco have been publicly announced. However, her continued growth and success suggest that there is much more to come from this dynamic entrepreneur.
- Steph Elswood, a prominent figure in the business world, is shaping her identity in the sobriety and sober-curious sector.
- Her brands CAROUSE and Dry Disco aim to become renowned for their quality and mission.
- Elswood's ventures have evolved organically, reflecting different stages in her life.
- CAROUSE, a unique alcohol-free spirit born during lockdown, offers a refreshing taste and cognitive benefits.
- Dry Disco, an alcohol-free day festival, attracted over 300 women and featured various activities and sponsors.
- Elswood's career was marked by mental health and body image struggles, including an eating disorder.
- She turned her life around and uses her platform to inspire and support new businesses.
- Collaborations with Nike and JD Women were pivotal in her transition into the wellness space.
- Elswood's authentic online presence grew from a food diary for her therapist.
- The profits from her events are channeled back into charitable causes for support and growth.
- She prioritizes self-care, taking a day off each week and allotting annual leave to avoid burnout.
- Future business initiatives beyond CAROUSE and Dry Disco remain undisclosed as of July 2025.
- Elswood's continued growth hints at more exciting developments in the entrepreneurship, health-and-wellness, and lifestyle sectors. (Incorporating some suggested words: health-and-wellness, lifestyle)
