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Expanding Beyond Drugs: The Development of Medkart's Cleverest Generic Medicine Application in India

Vital changes sweep through India's pharmaceutical sector amidst an affordability crisis. Despite having the world's biggest medicine market, millions of Indian households grapple with exorbitant treatment costs. Research indicates that over half of healthcare expenditures in India are still...

Revolutionizing Medicine in India: Medkart's Development of the Astute Generic Medicine Mobile...
Revolutionizing Medicine in India: Medkart's Development of the Astute Generic Medicine Mobile Application

Expanding Beyond Drugs: The Development of Medkart's Cleverest Generic Medicine Application in India

Medkart Simplifies Affordable Medicine Purchase for Millions in India

In a country where millions of families continue to struggle with the high cost of treatment, Medkart, India's leading retail chain and app platform, is making a significant impact. The platform specializes in affordable generic medicines, aiming to simplify medicine purchase, especially for chronic disease patients and rural populations.

Medkart addresses widespread issues of mistrust, price confusion, and poor local access to generics, which constitute nearly 70% of India’s pharmaceutical volume but are underutilized due to these barriers.

The platform empowers patients to make informed, affordable, and trusted medicine choices through a combination of technology, quality assurance, and broad physical reach.

A Simpler Medicine Purchase Experience

Medkart offers India's first generic medicine price-comparison engine, allowing patients to instantly compare prices and drug compositions. This feature helps in identifying cost-saving alternatives, sometimes up to 86% cheaper than branded drugs.

Moreover, the medicines are categorized by chronic disease groups such as diabetes, hypertension, kidney, and heart diseases, aligning with India’s major disease burdens to aid easy navigation and targeted purchase.

Building Trust in Generics

Users can upload their prescriptions and the app matches them with "Medkart Assured" generics that comply with strict Schedule M manufacturing standards and undergo plant audits for quality assurance. This initiative helps build trust in generics’ safety and efficacy.

Breaking Digital Barriers

Recognizing the digital literacy barriers that exist, particularly among older and rural patients, Medkart has integrated with WhatsApp, a widely used platform across India. This allows order placement on a familiar platform, overcoming digital literacy barriers.

Convenient Delivery Across India

Medkart operates a hybrid store and delivery model. With over 100 physical stores and delivery coverage across 35,000+ pin codes, medicines reach rural patients conveniently. The platform offers cash on delivery and multiple payment options, reducing the need for long travel and high expenses on branded substitutes.

Saving Crores for Millions

Across 11+ lac users, Medkart has delivered savings of Rs. 650 crore. The platform is designed as the simplest platform for smart medicine buying, available in Hindi, English, and Gujarati.

In conclusion, Medkart is changing the perception about generic medicines, providing information and ensuring trust in the products. By offering a price-comparison tool, categorizing medicines by disease groups, ensuring quality, integrating with WhatsApp, and offering convenient delivery, Medkart is bridging critical gaps in access, trust, and affordability in India's generic medicine market.

  1. The generic medicine price-comparison engine offered by Medkart helps users identify cost-saving alternatives, sometimes up to 86% cheaper than branded drugs.
  2. Medkart's platform empowers patients by categorizing medicines according to chronic disease groups like diabetes, hypertension, kidney, and heart diseases, making navigation and purchases easier.
  3. To build trust in generics and overcome digital literacy barriers, Medkart integrates with WhatsApp for order placement and provides "Medkart Assured" generics that undergo strict quality assurance assessments.
  4. By offering a hybrid store and delivery model with over 100 physical stores and delivery coverage across 35,000+ pin codes, Medkart makes it easy for patients in rural areas to access affordable medicine.

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