Explores the projection of the drinkable yogurt market reaching a staggering USD 76.8 billion by 2034.
In the ever-evolving world of food and beverages, one category that has seen significant growth is drinkable yogurt. This convenient, spill-proof treat for children, and a popular choice for adults seeking a healthier lifestyle, is gaining momentum worldwide.
Parents often opt for drinkable yogurt due to its low sugar content and high calcium, making it a fun and nutritious option for their little ones. Awareness of microbiome health is also leading more adults to add drinkable yogurt to their routines, aiming for better overall vitality and fewer sick days.
The global drinkable yogurt marketplace is projected to reach USD 76.8 billion by 2034, growing at a Compound Annual Growth Rate (CAGR) of 5.9% from 2025 to 2034. In 2024, dairy-based yogurt commanded 82.9% of the market, with flavored drinkable yogurt capturing 78.3%.
The Asia-Pacific region, including China, India, and Japan, is at the forefront of this market. In 2024, the Asia-Pacific region held 38.9% of the global drinkable yogurt market, generating USD 16.8 billion in revenue. Sales of portable, flavored drinkable yogurt packs are soaring as urban lifestyles demand easy, nutritious starts to the day.
The Indian drinkable yogurt category includes probiotic drinks, flavored yogurts, and traditional beverages like lassi and buttermilk. The Indian dairy sector, the largest globally, producing 24% of the world's milk, is contributing to this growth. Government policies such as the National Dairy Plan (NDP), Dairy Processing and Infrastructure Development Fund (DIDF), Dairy Entrepreneurship Development Scheme (DEDS), and Animal Husbandry Infrastructure Development Fund (AHIDF) are accelerating development in the drinkable yogurt industry.
The market for non-dairy drinkable yogurt is also growing, with options from almond or oat milk gaining popularity among lactose-intolerant or vegan diets. Companies like Pillars Drinkable Yogurt have expanded into new retail channels, making their products more accessible in major grocery chains across the United States.
Fitness enthusiasts are also embracing drinkable yogurt after gym sessions for its natural proteins that aid in muscle recovery. Conagra Foods, Inc. has even developed a drinkable yogurt product combined with granola, creating a convenient all-in-one meal.
Probiotic-rich drinkables are rapidly gaining traction, particularly in China, as everyday gut-health essentials. They help in the digestion of heavy meals, reducing bloating, and are being used as a daily booster for gut health and immunity.
As the market expands, companies like Amy's Kitchen, Inc. and Bellisio Foods, Inc. are exploring opportunities in the drinkable yogurt sector. This includes potential launches of new products and strategic interests in adjacent categories.
In conclusion, the drinkable yogurt market is a thriving sector, driven by the demand for convenient, nutritious, and health-promoting food options. With the growing awareness of microbiome health and the increasing popularity of plant-based diets, the market is expected to continue its upward trajectory in the coming years.
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