Ideas for Crafting 6 Inspiring Social Media Posts for International Women's Day in the Year 2025
International Women's Day (IWD), celebrated annually on March 8, provides an opportunity to highlight the achievements of women, share inspiring stories, and accelerate action towards gender equality.
The first IWD celebration took place in 1911, in Austria, Denmark, Germany, and Switzerland. Since then, the day has evolved into a global event, with businesses and individuals joining the movement to recognise and celebrate the significant contributions of women.
One effective way to mark IWD is by sharing the stories of women entrepreneurs. Selpak, a Turkish company, did this in a powerful way with their ad titled '#önyargilarisilelim', which means wiping stereotypes. The ad featured successful women in various fields sharing their joys of success.
Similarly, Coca-Cola encouraged dreams with their 2019 IWD post: "Explore the unique, endless possibilities within you. Never give up on your dreams." Netflix also celebrated IWD in 2023 by uploading a TikTok featuring some of their top leading ladies from their respective series.
Social media platforms offer numerous opportunities to create engaging IWD campaigns. Popular ideas include:
- Engaging visual content on Instagram, such as Instagram carousels and informative digital posters, to promote the campaign's cause in a visually appealing way.
- Encouraging employees or community members to share their personal stories, thoughts, and messages related to IWD themes through hashtags, contests, and challenges, which helps generate buzz and widen reach.
- Personalized thank-you notes or virtual gift cards recognising women's contributions, especially in a workplace or organisational context, to foster appreciation and motivation.
- Sharing inspiring quotes, beneficiary stories, videos, and graphics that highlight the impact of women's work or organisational missions related to gender equality.
- Hosting fun quizzes, behind-the-scenes footage, or social media challenges aligned with the mission or theme to engage followers and educate them about women’s issues and achievements.
- Blending the 2025 IWD dual themes ("March Forward: For ALL Women and Girls" and "Accelerate Action") by creating content that reflects both historical reflection and urgency for immediate change to amplify impact.
In 2025, Neom released a sleep pack filled with products that encourage sleep in honour of IWD, with £5 from each kit sold going to the Prince's Trust for the #changeagirlslife campaign. Businesses can also prepare IWD campaigns, ensuring they provide engaging material that promotes their brands while aligning with the IWD themes.
JD Sports partnered with Adidas in 2022 to arrange a celebration for IWD, featuring a live event from their brand-new YouTube series, "Make it Make Sense." Restaurants can also show their support by offering tea and sweets to women on IWD.
The traditional colour to wear for IWD is purple, along with green and white, which symbolise support for gender equality around the world. Unibank's IWD post in 2025 read: "We want women to be valued throughout their lives. Because violence, psychological pressure, and violence are not forgiven with gifts."
IWD cards are a great resource for social media, and using IWD hashtags in posts is recommended. Organising a special promotion or giveaway for female customers is also ideal for IWD.
In 2025, the theme of IWD will explore how increasing economic and social inequality is impacted by the digital gender gap. By sharing stories, engaging with the community, and taking action, we can all contribute to a more equal world on IWD and beyond.
- To commemorate International Women's Day (IWD), Unibank advocated for lifelong valuation of women, acknowledging that violence, psychological pressure, and inequality are not rectified with gifts.
- In 2022, JD Sports collaborated with Adidas to launch a special IWD event, showcasing a live stream from their new YouTube series, "Make it Make Sense."
- On IWD, restaurants could express their support by offering tea and sweets to women, symbolizing a gesture of solidarity and appreciation for their contributions.
- For an effective IWD social media campaign, sharing inspiring stories, graphics, and videos that highlight the impact of women's work on gender equality is critical. These campaigns can also provide opportunities for female customers to participate in special promotions or giveaways.
