Investor Janna Ensthaler bucks criticism by backing a collagen-infused porridge project.
The mother-daughter duo, Mirjam and Ellen Spinnenhirn, brought their unique breakfast solution, Corridge, to the Shark Tank, and it left the investors with mixed feelings. The spin on collagen couldn't be ignored, but the price tag and subtle flavors sparked discussions.
Mirjam, a long-time advocate for collagen, claimed its benefits for bones, joints, and skin. She often added this protein to her porridge, which gave Ellen the brilliant idea for their product. However, the taste test during the show left some investors wanting more, especially with the minimal coconut and banana flavors.
Facing the Critics
The founders defended their decisions. While the product might be on the pricey side, they emphasized the quality of the collagen sourced from ethical animal husbandry. Mirjam drew a parallel with a bakery sandwich, highlighting that consumers often pay more for quality and healthier options.
Janna Ensthaler, one of the discerning investors, saw potential in Corridge. She praised the subtle taste and suggested further developing the product by incorporating additional nutrients like zinc and omega 3. Ultimately, she offered 50,000 euros for a 30% stake instead of the proposed 20%.
A Winning Combination
Despite the slight differences in the final deal, the founders and Janna share a common vision. They've partnered up, and although details of the agreement remain private, the duo expresses their gratitude for her investment and support.
The idea of an all-rounder porridge with varying supplements based on individual needs is in the works, with options for athletes, skincare, and hair care enthusiasts. However, for now, the team is fulfilling consumer requests by introducing more flavor options.
Taking Corridge to New Heights
Corridge hit the market shortly after its Shark Tank appearance in 2024. It can now be found in selected retail stores, on Amazon, and in the Shop Apotheke. The founders plan to boost online sales through their website and are contemplating venture capital for larger-scale goals.
Their plans include providing Corridge at motorway service stations, hotels, hospitals, and nursing homes—essentially, any place where a quick, healthy meal can make a positive impact. With a clear vision and a supportive partner, the future looks bright for Corridge and the Spinnenhirn family.
- What about adding additional nutrients like zinc and omega 3 to Corridge, as suggested by Janna Ensthaler?
- Collagen, sourced from ethical animal husbandry, is a key ingredient in Corridge, which justifies its higher price.
- The founders of Corridge, Mirjam and Ellen Spinnenhirn, use collagen in their porridge, which inspired the creation of their product.
- Incorporating more flavor options for Corridge is a priority, catering to various consumer preferences.
- Health-and-wellness enthusiasts, athletes, and skincare and hair care enthusiasts can look forward to Corridge products tailored to their specific needs.
- Corridge is available in selected retail stores, on Amazon, and in the Shop Apotheke, with plans to expand distribution to motorway service stations, hotels, hospitals, and nursing homes.
- The founders of Corridge are grateful for Janna Ensthalter's investment and support, aligning them in their vision for the future of healthy-cooking and food-and-drink solutions in the lifestyle and fitness-and-exercise sectors.
