Going Natural: Kraft Heinz Ditches Artificial Dyes
Kraft Heinz Commits to Eliminating Artificial Colors From American Goods by Year's End in 2027
Kraft Heinz is saying goodbye to artificial colors! By the end of 2027, they plan to remove synthetic dyes from their U.S.-sold products. Approximately 10% of their product line, measured by net sales, includes these synthetic hues. The announcement follows in the footsteps of PepsiCo's pledge to reduce artificial colors and recent regulations restricting food dyes.
In Tuesday's announcement, Kraft Heinz revealed their strategy to make the switch. They'll phase out synthetic colors in their U.S. offerings, either by nixing the dyes entirely or swapping them with natural alternatives. Pedro Navio, Kraft Heinz's North America president, explained, "We've been steadily reducing our use of FD&C colors across our portfolio. In fact, we eliminated artificial colors from our beloved Kraft Mac & Cheese way back in 2016."
FD&C-classified dyes, governed by the Federal Drug Administration (FDA), have raised some concerns. While the FDA ensures there's "a reasonable certainty of no harm" to consumers in the proposed use of these synthetic dyes, the organization acknowledges that complete safety can never be guaranteed.
This shift in coloring coincides with federal and governmental actions. The FDA and Department of Health & Human Services announced in April that they would phase out the use of petroleum-based synthetic dyes and stop consuming eight artificial dyes by the end of next year. Robert F. Kennedy Jr., HHS Secretary, has expressed worries about processed foods, which ties into his initiative to boost American health.
Kraft Heinz shares have been on a downward spiral this year, slipping more than 15%, but they saw a brief 1% uptick following the announcement. If you're looking for personalized financial advice and want to maximize your retirement income, check out our website.
While a lot of Kraft Heinz's current products sport artificial dyes, the future looks brighter with the shift towards natural ingredients. Kraft Heinz is aligning with consumer demands for cleaner labels and natural products as part of their broader efforts to enhance ingredient transparency and cater to evolving preferences. You can expect to see more green on your grocery store shelves and in your kitchen as Kraft Heinz takes a stand for healthier, more natural options!
- In their strategic move, Kraft Heinz is planning to replace FD&C-classified synthetic dyes, used in about 10% of their U.S. product line, with natural alternatives in food-and-drink products by 2027, potentially aligning with science-based health-and-wellness initiatives focusing on nutrition and lifestyle.
- Recognizing the potential concerns about the use of artificial colors, Kraft Heinz's North America president, Pedro Navio, mentioned that the company has been gradually reducing the use of FD&C colors across their offered products, including removing artificial colors from their iconic Kraft Mac & Cheese in 2016.
- This transition towards natural dyes by Kraft Heinz mirrors recent federal actions, such as the FDA's and Department of Health & Human Services' pledge to phase out petroleum-based synthetic dyes and eliminate eight artificial dyes by 2023, reflecting a broader initiative to promote healthier food choices for the American public.
