Merging of Saudi's Miran with Egypt's Welnes to form a regional health and wellness platform
New Integrated Health and Fitness Platform Launches in MENA: Fluence
A groundbreaking merger between the Saudi-based fitness app Miran and the Egyptian wellness platform Welnes has given birth to a new powerhouse in the Middle East and North Africa (MENA) region - Fluence. This merged entity aims to provide a unified digital experience for fitness, wellness, and mental health services, making it the largest integrated health and fitness platform in the MENA region[1].
Fluence is poised to revolutionise the way users approach their health and wellness journeys. By combining Miran's strength in fitness tracking, workout customization, and exercise libraries with Welnes's expertise in wellness content and mental well-being, the platform offers a comprehensive digital solution tailored to the MENA demographics[1].
Amr Saleh has been appointed as the CEO of the newly merged entity. Miran, founded in 2017, and Welnes, launched in 2020, have both raised significant investments. Miran secured backing from Flat6Labs, Samurai Incubate, UI Investments, and several angel investors, while Welnes raised $300,000 since its inception[1]. The headquarters of the merged entity will be based in Riyadh.
The merger was led by a prominent Saudi angel investor who is a member at Doroob VC. The integration reflects a growing trend of health tech consolidation, aimed at delivering multi-dimensional wellness experiences that encompass physical activity, nutrition, and emotional health, thereby supporting users in achieving balanced and sustained health improvements.
With Fluence, users can access tailored workout routines and diet plans through both a free version and a $16-per-month subscription. This innovative platform is set to redefine health and wellness in the MENA region, offering a one-stop solution for users seeking a holistic approach to their health and well-being.
[1] Information synthesized from a recent announcement of the Miran-Welnes merger forming Fluence, the leading integrated health and fitness platform in MENA.
Science and technology play pivotal roles in the development of Fluence, the integrated health and wellness platform launched in MENA. By leveraging advanced fitness tracking, workout customization, and exercise libraries from Miran, combined with wellness content and mental well-being expertise from Welnes, Fluence aims to provide users with a comprehensive, scientifically backed digital solution for health and wellness.
