Partnering with Khyaal, Truecaller publishes a joint venture safeguard to shield senior citizens against deceptive schemes.
In a significant move to safeguard the digital well-being of senior citizens, Truecaller, a leading communication platform headquartered in Stockholm and publicly listed on Nasdaq Stockholm, has partnered with Khyaal, India's number one app for senior citizens.
Founded in 2020 during the COVID-19 pandemic, Khyaal aims to simplify retirement and enrich the lives of senior citizens. The partnership with Truecaller is a step forward in achieving this mission, as it seeks to raise awareness and provide tools for seniors to navigate the digital landscape safely.
Truecaller, with over 450 million active users and more than a billion downloads since its launch, brings its caller identification technology to the collaboration. This technology will be instrumental in blocking unwanted calls and identifying potential scams, providing an added layer of protection for Khyaal's members.
Hemanshu Jain, Founder & CEO of Khyaal, has expressed concern about seniors losing hard-earned savings to digital fraud. To address this issue, the partnership includes the creation of educational content about scams. This content includes "New Scam Highlights" sessions, interactive workshops, and contests designed to help seniors recognise scam attempts and stay safe online.
Rishit Jhunjhunwala, Global CEO of Truecaller, shares Jain's sentiment, stating that the partnership is a step towards equipping senior citizens with the knowledge and tools to navigate the digital landscape safely.
Khyaal members will receive a 50% discount on Truecaller Premium membership, enhancing their protection with advanced caller ID and spam-blocking features. The premium subscription also offers enhanced spam blocking and advanced safety features.
The collaboration extends beyond digital boundaries through Khyaal's "50Above50" events. These events offer seniors the opportunity to attend live workshops, make safe payments, avail on-demand assistance, and enjoy many other benefits.
Seniors will have access to workshops and sessions on the Khyaal app, where they can learn essential guidelines for handling calls from unknown numbers. Additionally, testimonials from Khyaal seniors who successfully identified and avoided scams will be shared to inspire and educate others.
Truecaller, which identified and blocked over 56 billion unwanted calls in 2024, is committed to making digital communication safer for everyone. With this partnership, it is taking a significant step towards this goal, particularly for the most vulnerable members of society.
[1] Khyaal Press Release, "Khyaal Partners with Truecaller to Protect Senior Citizens from Digital Fraud," [date], [link] [2] Truecaller Press Release, "Truecaller Partners with Khyaal to Educate and Protect Senior Citizens," [date], [link] [3] Khyaal Blog Post, "New Scam Highlights, Workshops, and Contests: Protecting Senior Citizens from Digital Fraud," [date], [link]
- The technology-driven startup, Truecaller, has partnered with Khyaal, an app aimed at senior citizens, to implement safety measures against digital fraud, thus integrating their caller identification technology into the collaboration.
- The partnership between Khyaal and Truecaller encompasses creating educational content about scams, including "New Scam Highlights" sessions, interactive workshops, and contests, to assist seniors in recognizing potential threats and staying safe online.
- To further protect its members, Khyaal offers a 50% discount on Truecaller Premium membership, granting access to advanced caller ID, spam-blocking features, and additional safety measures.
- Khyaal's "50Above50" events will offer seniors access to live technology workshops, secure payments, on-demand assistance, and other benefits, while also providing a platform for sharing testimonials from seniors who successfully avoided scams, thus educating and inspiring others within the community.
