Preparing Soup for Nutritional Excellence: Miss Mineva's Ambition
In the ever-evolving world of food, innovation is the key to success. Enter Minever Zevker, a businesswoman with a degree in business administration, an MBA from Wales, and 15 years of experience in product management and marketing. Faced with the daily challenge of finding a quick and healthy meal option, Zevker drew inspiration from a traditional fermented soup – Tarhana – and set out to create a modern alternative.
Tarhana soup, often referred to as the "mother of all instant soups," is a culinary staple in Turkey, the Balkans, and Greece. Made from grains, yogurt, vegetables, legumes, and herbs, the soup is processed into a paste and left to ferment at room temperature for a few days before being dried and ground into a powder. Zevker's product, produced under the name Miss Mineva's, follows a similar process but aims to provide a quick, healthy alternative to traditional instant soups.
Zevker's product line includes three flavours – "Pumpkin Garam Masala," "Tomato, Paprika, Herbs," and "Pea, Mint, Coconut" – and comes in various packaging sizes. The soups are vegan, locally produced, and free from artificial additives, making them a guilt-free choice for health-conscious consumers.
Zevker's goal is a daily cuisine that nourishes, tastes good, and does good. To make her vision a reality, she is offering investors a 10% stake in her company for 200,000 euros. On Monday, September 1st, at 8:15 PM on Vox, Zevker will present her product in the show "Die Löwenkiste."
Zevker, who is a mother of two, emphasises the importance of healthy nutrition. She believes that her product, with its high nutrient content from fermentation, can make a significant impact on people's lives, offering a quick and easy solution to maintain a balanced diet.
With Miss Mineva's, Zevker is not just offering a new product; she is offering a new way of thinking about instant soups. Her product is more than just a meal; it's a step towards a healthier, more sustainable future. So, whether you're looking for a quick lunch or a way to boost your nutrient intake, Miss Mineva's could be the solution you've been searching for.
