Saudi's Miran consolidates with Egypt's Welnes to establish a regional health and wellness venture
In a groundbreaking move, Saudi-based AI-driven fitness app Miran and Egyptian wellness platform Welnes have merged to create a holistic health platform[1]. This innovative union promises to revolutionize the health and fitness industry by seamlessly integrating AI technology with community engagement, offering users a personalized and comprehensive wellness experience within a single app.
Founded in 2017, Miran has been a trailblazer in the fitness app market, providing workout tracking, exercise libraries, and personalized fitness programs. Meanwhile, Welnes, launched in 2020, has built a community-focused platform connecting users with professional nutritionists and trainers for customized meal and workout plans.
The merger was led by a prominent Saudi angel investor, a member at Doroob VC, and was backed by investors including Flat6Labs, Samurai Incubate, UI Investments, and several angel investors. Prior to the merger, Welnes had raised $300,000 since its founding.
Amr Saleh will serve as CEO of the newly merged entity, which will have its headquarters in Riyadh. Miran's emphasis on easy-to-use interfaces and offline workout libraries, coupled with Welnes' community focus, is expected to create a dynamic and engaging user experience.
Users can look forward to tailored workout routines and diet plans, available both in a free version and a $16-per-month subscription. The merged entity aims to advance the health and fitness industry by offering a more complete and effective approach to personal wellness, combining comprehensive health tracking, fitness guidance, and social support.
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- The fusion of technology and wellness continues to shape the industry, as the AI-driven fitness app Miran and health platform Welnes join forces to establish a comprehensive health and wellness business.
- In the realm of finance, the merged entity secures investment from Doroob VC, Flat6Labs, Samurai Incubate, UI Investments, and various angel investors, with Welnes previously raising $300,000.
- As part of the merger, the new platform will leverage Science, Technology, and Business strategies to offer users personalized fitness programs, customized meal plans, and an interactive community, revolutionizing the fitness-and-exercise and health-and-wellness sector.
