Selena Gomez's Rare Beauty commended for leading accessibility revolution with its debut fragrance
In a groundbreaking move for the beauty industry, Rare Beauty by Selena Gomez is set to launch its first fragrance, Rare Eau de Parfum, on 7th August at Sephora. This perfume marks a significant milestone as it is the first fragrance from a major beauty brand to be specifically designed with accessibility features for people with dexterity issues.
The ergonomic design of the Rare Eau de Parfum bottle was inspired by Gomez's personal experience with Lupus and its impact on her hand movements. In collaboration with certified hand therapists and packaging engineers, the bottle has been designed with care to ensure ease of use for those with limited hand mobility.
Rare Beauty has been commended for its commitment to accessibility, a trait that sets it apart from other celebrity beauty brands. The brand's approach to fragrance design is widely reported as an industry first, receiving praise for its intentional inclusivity and design innovation.
Rare Eau de Parfum combines gourmand notes of caramel, pistachio, and vanilla with spicy, earthy elements of ginger and sandalwood, creating a unique and captivating scent. To add an extra layer of customisation, four fragrance balms will be released alongside the perfume, allowing users to adjust and intensify the scent according to their preference.
The release of Rare Eau de Parfum has been met with positive comments on social media, with many expressing surprise and appreciation for the brand's focus on accessibility. One user noted, "Rare Beauty isn't just another celebrity beauty brand; it's making improvements to the industry."
Rare Beauty is also known for its shade-inclusivity, focus on self-love, production of quality products, and promoting accessibility in the beauty industry. The brand has made significant adaptations to its products, such as adding a soft, sponge applicator to its award-winning liquid blush and highlighter for easy blending without needing to use pressure.
The introduction of Rare Eau de Parfum into the market is particularly significant because using off-the-shelf fragrances has long been a struggle for those with limited hand movement. With this innovative design, Rare Beauty continues to lead the way in making beauty products more accessible for all.
The groundbreaking Rare Eau de Parfum by Rare Beauty, introduced with a focus on accessibility, exemplifies how science and health-and-wellness can intersect with fashion-and-beauty. Its ergonomic design, influenced by Lupus and Gomez's personal experience, caters to lifestyle needs of individuals with limited hand mobility, making a substantial impact in the industry.
