Strategies for Effective Healthcare Promotion in Business
In the rapidly evolving landscape of healthcare, brands are recognizing the importance of prioritizing people's wellbeing while achieving better outcomes for themselves. This shift is being driven by a growing emphasis on patient-centric approaches, mental health support, technology integration, and more.
One innovative initiative, Black Women for Wellness' 'Everything they didn't tell you' project, places a jacket over the cover of 'What to Expect When You're Expecting' to provide crucial information to black mamas-to-be, addressing a long-standing gap in maternal health education.
Healthcare is also integrating lifestyle medicine into treatment plans, reflecting a shift towards viewing patients as whole individuals rather than just their medical conditions. This approach is being further bolstered by tech innovation, which is giving people increased access and ownership of their nutrition and health.
However, many healthcare brands are struggling to connect with people on a fundamental level. Brands that prescribe hope can help people find light in the darkest of times, especially during terminal illnesses. For instance, Dell and the Motor Neurone Association's 'I Will Always Be Me' digital tool and book enables patients with Motor Neurone Disease to bank their voice and leave a legacy.
To contribute to improved health and wellbeing for individuals while achieving better outcomes for healthcare brands, several strategies can be employed. These include prioritizing patient-centric approaches, emphasizing mental health support, leveraging technology for better outcomes, enhancing accessibility and convenience, promoting work-life balance and employee well-being, fostering partnerships and collaborative efforts, and investing in sustainable and equitable healthcare models.
For example, the Lebanese Breast Cancer Foundation uses bread-making as a method to teach breast self-exams in communities where discussing breasts is taboo. Meanwhile, Europharma's Scrolling Therapy uses social media scrolling for Parkinson's patients' facial exercises.
Covid-19 has also raised the profile of corporate pharmaceutical brands, while initiatives like Claritin's Diversitree Project aim to reverse poor urban planning by planting over 200,000 female trees. The Canadian Down Syndrome Society's 'Assume That I Can' campaign challenges the view that people with Down syndrome are destined to live differently.
Brands that focus on inclusion and addressing healthcare inequality can help tackle one of the biggest barriers to wellness. In traditional Muslim communities, cultural norms restrict women from discussing breasts, including sharing information about breast self-exams. By moving towards treating people as people, not patients, and putting people at the center of care, healthcare can become more effective in mind and body treatment.
In conclusion, by adopting these strategies and fostering a culture of empathy, empowerment, and inclusivity, healthcare brands can not only improve individual health and wellbeing but also strengthen their own reputations and financial success.
- In the realm of health-and-wellness, the Lebanese Breast Cancer Foundation utilizes an unconventional method, teaching breast self-exams through bread-making in communities where discussing breasts is taboo.
- Embracing technology, Europharma's Scrolling Therapy encourages Parkinson's patients to perform facial exercises via social media scrolling, integrating entertainment and lifestyle into their treatment plan.
- Aiming to address healthcare inequality, the Canadian Down Syndrome Society's 'Assume That I Can' campaign challenges perceptions and fosters inclusion, helping to break down barriers to wellness.
- To achieve better outcomes for both individuals and healthcare brands, it's crucial to prioritize patient-centric approaches, invest in sustainable and equitable healthcare models, and foster partnerships that emphasize empathy, empowerment, and inclusivity in media and marketing.
