Uber rolls out Senior Accounts and Simplified Settings throughout Middle East and North Africa (MENA) region.
In a significant step towards making technology more inclusive, Uber has launched its Senior Accounts feature in the MENA region. This innovative solution aims to simplify the Uber app for older adults, enabling them to request rides independently or with remote assistance from family members [1][3][5].
The rollout of Senior Accounts in the MENA region follows successful launches in the United States, Brazil, Chile, and Mexico. The setup process begins with a family member creating a Family Profile in the Uber app and inviting the older adult to join as a senior via an SMS link. The older adult then downloads the Uber app, creates their account, and can either request rides on their own or get help from their family member, regardless of geographical location [1][3][5].
For older adults who prefer or need to use the app independently, Uber offers "Simple Mode," which can be activated via the app’s Accessibility settings. This mode presents a decluttered interface without requiring family profile linkage or remote assistance, maintaining full account control for the elder user [1][3][5].
The app interface for Senior Accounts is streamlined, featuring larger text, simplified screens, and easy-to-tap buttons, making it easier for older users to navigate [1][3][5]. Riders can save favorite places, use flexible payment options, and family members can track trips in real-time. Additionally, family members can remotely book or manage rides on behalf of the older adult, providing extra support and peace of mind [3][5].
Uber's commitment to building technology that works for every stage of life is underscored by the launch of Senior Accounts in the MENA region. This initiative bridges the gap in access to public transportation for seniors due to distance, frequency limitations, and high temperatures [6].
The development of Senior Accounts features input from older riders and accessibility advocates, reflecting Uber’s dedication to improving mobility for older adults and their families in a region where intergenerational support is culturally significant [1][3][5]. Senior Accounts are currently available in the UAE, Saudi Arabia, Egypt, Qatar, Bahrain, Jordan, and Lebanon [1][3][5].
Uber's Senior Accounts are part of the company's ongoing efforts to make the Uber app usable for the entire family, from teens to seniors. By providing a simplified and accessible experience, older adults can move around with ease, promoting independence and peace of mind for both the older adult and their family [2].
References: 1. Uber launches Senior Accounts in the MENA region - TechCrunch 2. Uber's Senior Accounts aim to make the app more accessible for older adults - The Verge 3. Uber's Senior Accounts: A game-changer for older adults in the MENA region - Arabian Business 4. How to set up and use Uber's Senior Accounts - Uber Help Centre 5. Uber's Senior Accounts: A new solution for seniors in the MENA region - Gulf News 6. Uber's Senior Accounts address mobility challenges for seniors in the MENA region - Khaleej Times
- The rollout of Senior Accounts in the MENA region signifies Uber's expansion of technology in the health-and-wellness sector, aiming to improve transportation for older adults.
- As technology advances, Uber's Senior Accounts feature demonstrates the integration of scientific principles in lifestyle design, ensuring an accessible and efficient riding experience for seniors.
- The simplified interface of the Senior Accounts app is an example of how technology can be tailored to accommodate specific user needs, enhancing transportation for older adults in the MENA region.
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