British government introduces advertising ban for junk food - UK Bans Unhealthy Food Ads Before 9 PM, Calls for Germany to Follow Suit
The UK government has enforced a ban on advertising foods high in sugar, salt, and saturated fat before 9 PM on TV and entirely online. This move, backed by the Labour Party and Greens, is expected to reduce children's calorie intake by 7.2 billion and save the NHS millions in treatment costs. The UK's action has sparked calls from consumer groups for Germany to follow suit.
The UK's new rules target foods evaluated based on their nutritional value, saturated fat, salt, and sugar content. One in ten children aged four in the UK is obese, and one in five has tooth decay by the age of five. The government hopes to combat these issues and lower related health costs.
In Germany, previous attempts to introduce a similar advertising ban for children were blocked in 2023. The current black-red coalition government has no plans to revive the proposal, facing opposition from parties like the FDP. Consumer organization Foodwatch has urged the German government to learn from the UK's example and implement strict advertising restrictions to protect children.
The UK's advertising ban on unhealthy foods aims to reduce childhood obesity and encourage food producers to lower sugar and fat content. While Germany has not implemented similar measures, consumer groups continue to push for stricter advertising regulations to safeguard children's health.
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